Zobacz poprzedni temat :: Zobacz nastpny temat |
Autor |
Wiadomo |
nejipoh357
Doczy: 13 Sty 2024 Posty: 1
|
Wysany: Sob Sty 13, 2024 10:39 Temat postu: Content marketing strategy for an industrial laundry |
|
|
But is it that simple? A whole series of "hidden" costs are missing which are often, too often, not taken into consideration, here are some examples: shipping costs of the goods? warehouse management? payment fees? returns management cost? any collaborators? These are just some of the metrics that need to be taken into consideration and which make the difference between a correct or incorrect ROI calculation and make this campaign, already at a loss, a real disaster. At this point it seems like the game is over, but it's not. Follow me and you will discover how deep the white rabbit hole can be Matrix How to change the cards on the table It doesn't always work, it's not possible to do it in all market niches and there are a lot of variables which, if you aren't able to manage, can make you lose tens, hundreds, thousands of euros.
But is it possible to take this campaign, which is objectively a disaster and an economic drain, on ROI? That is, in profit rather than in loss? It is far preferable (obviously) to adopt this technique on campaigns that work, in this article I will use it for educational purposes to Decision Maker Email List be able to give you a concrete example of how ROI is an "ugly beast". In the campaign we have just seen we have acquired 50 users who are interested in the pen, but who despite the purchase do not bring us any profit, we can therefore move in two directions: Cost reduction The increase in the average receipt, i.e. the number of purchases by users given that the product has a rather low cost it is probably easier to work on the second point, i.e.
Trying to sell more products to the same user, this can happen in different ways, among them: via cross-selling via up-sell in the first case, if the user has purchased a red pen we can offer him a bundle, i.e. the purchase of a package that can also contain the blue and black pen. Or a pencil case, a pencil with a sharpener. This allows you to increase your average receipt and consequently your earnings. The second case, however, involves the sale of a high-cost product, such as a writing course, a high-quality writing kit or anything else. With these two “simple” techniques you can turn a disastrous campaign into a money-generating machine. A grand finale Are we not forgetting anything? We talked about up-sells, cross-sells, bundles... but let's not forget that these 50 begin to form the basis of our "list" in Active Campaign (or any mail marketing service), that is, our database of customers who are willing to speak well of us, to buy other products and so on. _________________ Decision Maker Email List |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
Reklama
|
Wysany: Sob Sty 13, 2024 10:39 Temat postu: |
|
|
|
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:45 Temat postu: |
|
|
Econ |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:46 Temat postu: |
|
|
148.6 |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:47 Temat postu: |
|
|
Bett |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:48 Temat postu: |
|
|
Bett |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:50 Temat postu: |
|
|
Pian |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:51 Temat postu: |
|
|
Side |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:52 Temat postu: |
|
|
Jewe |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:53 Temat postu: |
|
|
Pete |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:54 Temat postu: |
|
|
Time |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:55 Temat postu: |
|
|
Sand |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:56 Temat postu: |
|
|
Sano |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
weebey
Doczy: 16 Wrz 2021 Posty: 341039
|
Wysany: Sro Maj 22, 2024 01:57 Temat postu: |
|
|
Drea |
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
Reklama
|
Wysany: Sro Maj 22, 2024 01:57 Temat postu: |
|
|
|
|
Powrt do gry |
|
![](templates/subSilver/images/spacer.gif) |
|