jenox
Dołączył: 18 Sty 2024
Posty: 1
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 Wysłany: Czw Sty 18, 2024 10:12 Temat postu: The main objective is to convinc |
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The pricing strategy of your products or services must be competitive, thus achieving an advantage over your competitors. Price is the only element of the marketing mix that provides benefits, the rest represent costs for the company. The price of your products or services positions you in the market compared to your competitors. However, it is not necessary to have the cheapest price .
In many cases, a more personal service or better Country Email List quality-price ratio compensates for a higher price than the competition. On the other hand, the higher the price, the more value your customers will expect for the money invested . c) Point of sale It is very important that the product is available at the right place, time and quantity. Furthermore, the appearance, whether of the physical store or the website, has been shown to affect sales volume and consumer attitude . If you are interested in discovering more about the effect of colors on consumer behavior, you can read this article on the psychology of color . It is also important that the website is optimized for all types of devices and, if your company makes shipments, that the efficiency of product distribution is excellent. d) Promotion Promotion encompasses advertising, public relations, presence on social networks, your company's identity, special offers, etc.
e customers that your product or service is better than the competition . To achieve this, all promotional actions must be striking, attractive and consistent, communicating the benefits and allowing dialogue with the public. Nowadays, promotion takes place mainly on online channels, where with a small budget you can reach a large audience. Additionally, with tools like AdWords you can specify which segment of the population you want to direct your advertising to, personalizing the message to better appeal to your target audience.
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